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Duration
16 hours
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Schedule
March 2- 12
Mon, Tue, Wed, Thu
7:00 AM - 9:00 AM EST -
Delivery Mode
Online
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Credential earned
Certificate
Social Media Marketing (with Core Modules and AI Integration)
Learning Objectives:
By the end of this microcredit course, participants will:
- Understand the core concepts of social media marketing and the role it plays in digital marketing.
- Learn how AI enhances social media strategy through content generation, trend prediction, and performance optimization.
- Be able to create engaging, AI-assisted content and campaigns for major social media platforms (Facebook, Instagram, LinkedIn).
- Develop skills to measure and improve campaign performance using AI-driven analytics and KPIs.
- Understand the importance of AI-powered audience targeting, sentiment analysis, and platform-specific automation.
- Learn to integrate social media with other digital marketing channels using AI insights for cross-platform consistency.
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