• Duration

    16 hours

  • Schedule

    Feb 16 - 26
    Mon, Tue, Wed, Thu
    7:00 AM - 9:00 AM EST

  • Delivery Mode

    Online

  • Credential earned

    Certificate

    Advanced SEO & SEM Strategies with AI Applications

    Learning Objectives:
    By the end of this microcredit course, participants will:
    • Understand the fundamentals of SEO and SEM, and how to integrate them into a digital marketing strategy.
    • Develop the ability to create and manage SEO campaigns, including keyword research, on-page optimization, and content strategy.
    • Gain hands-on experience in setting up and managing SEM campaigns using Google Ads and Performance Max.
    • Learn how AI tools and machine learning models enhance SEO and SEM performance through automation, keyword clustering, and predictive bidding.
    • Use AI platforms like ChatGPT, Jasper, and SurferSEO to generate optimized ad copy, improve landing page quality, and identify ranking opportunities.
    • Understand how SEO and SEM, supported by AI contribute to improved visibility, conversion rates, and campaign ROI.

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    Pritesh Patel

    Instructor

    Experience

    Certificates

    Trainees
    With over 21 years of experience in Digital Marketing, leadership roles at Yahoo!, Meta, BCCL, and Komli, and training over 4,000 professionals, Pritesh has created strategies that transform how teams sell ad inventory.
    Pritesh deliver real transformation, not just theory. His training and consulting are tailored, actionable, and built around your objectives. 
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