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Duration
16 hours
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Schedule
March 30 - Apr 9
Mon, Tue, Wed, Thu
7:00 AM - 9:00 AM EST -
Delivery Mode
Online
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Credential earned
Certificate
Programmatic Advertising Essentials with AI Applications
Learning Objectives:
By the end of this microcredit course, participants will:
- Understand the programmatic advertising ecosystem, including key platforms and players.
- Learn how AI powers programmatic advertising through real-time data analysis, predictive bidding, and automated optimization.
- Develop an understanding of data management platforms (DMPs), demand-side platforms (DSPs), and how AI enhances targeting and audience segmentation.
- Explore how machine learning algorithms improve bidding strategies, creative personalization, and fraud detection.
- Gain practical experience with AI-driven programmatic tools and analytics platforms.
- Learn how to measure, analyze, and continuously optimize programmatic campaigns using AI insights.
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