• Duration

    16 hours

  • Schedule

    March 30 - Apr 9
    Mon, Tue, Wed, Thu
    7:00 AM - 9:00 AM EST

  • Delivery Mode

    Online

  • Credential earned

    Certificate

    Programmatic Advertising Essentials with AI Applications

    Learning Objectives: 
    By the end of this microcredit course, participants will:
    • Understand the programmatic advertising ecosystem, including key platforms and players.
    • Learn how AI powers programmatic advertising through real-time data analysis, predictive bidding, and automated optimization.
    • Develop an understanding of data management platforms (DMPs), demand-side platforms (DSPs), and how AI enhances targeting and audience segmentation.
    • Explore how machine learning algorithms improve bidding strategies, creative personalization, and fraud detection.
    • Gain practical experience with AI-driven programmatic tools and analytics platforms.
    • Learn how to measure, analyze, and continuously optimize programmatic campaigns using AI insights.
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    Pritesh Patel

    Instructor

    Experience

    Certificates

    Trainees
    With over 21 years of experience in Digital Marketing, leadership roles at Yahoo!, Meta, BCCL, and Komli, and training over 4,000 professionals, Pritesh has created strategies that transform how teams sell ad inventory.
    Pritesh deliver real transformation, not just theory. His training and consulting are tailored, actionable, and built around your objectives. 
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