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Duration
16 hours
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Schedule
March 16- 26
Mon, Tue, Wed, Thu
7:00 AM - 9:00 AM EST -
Delivery Mode
Online
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Credential earned
Certificate
Mastering Content Marketing with AI Applications
Learning Objectives:
By the end of this microcredit course, participants will:
- Understand the key components of content marketing and how it fits into a broader digital strategy.
- Learn how AI enhances content creation, personalization, and optimization.
- Develop the ability to use AI tools like ChatGPT, Jasper, and GrammarlyGO to generate, refine, and repurpose content.
- Gain hands-on experience with AI-driven SEO tools (SurferSEO, MarketMuse) to improve visibility and keyword targeting.
- Understand how to analyze and measure the performance of content marketing campaigns using AI analytics.
- Learn to integrate AI insights into content strategy, storytelling, and customer engagement.
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