• Duration

    16 hours

  • Schedule

    Apr 13 - 23
    Mon, Tue, Wed, Thu
    7:00 AM - 9:00 AM EST

  • Delivery Mode

    Online

  • Credential earned

    Certificate

    Google Analytics for Digital Marketers with AI Applications

    Learning Objectives: 
    By the end of this microcredit course, participants will:
    • Understand the role of analytics in digital marketing and performance optimization.
    • Learn how AI enhances Google Analytics capabilities through predictive insights, anomaly detection, and automated recommendations.
    • Set up Google Analytics 4 (GA4) for data collection, event tracking, and goal measurement.
    • Use AI-powered features in GA4 and Looker Studio to uncover audience trends and campaign opportunities.
    • Learn to create dashboards that integrate machine learning-based metrics for smarter decision-making.
    • Develop skills to analyze performance data using AI insights to drive continuous optimization.
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    Pritesh Patel

    Instructor

    Experience

    Certificates

    Trainees
    With over 21 years of experience in Digital Marketing, leadership roles at Yahoo!, Meta, BCCL, and Komli, and training over 4,000 professionals, Pritesh has created strategies that transform how teams sell ad inventory.
    Pritesh deliver real transformation, not just theory. His training and consulting are tailored, actionable, and built around your objectives. 
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