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Duration
16 hours
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Schedule
Apr 13 - 23
Mon, Tue, Wed, Thu
7:00 AM - 9:00 AM EST -
Delivery Mode
Online
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Credential earned
Certificate
Google Analytics for Digital Marketers with AI Applications
Learning Objectives:
By the end of this microcredit course, participants will:
- Understand the role of analytics in digital marketing and performance optimization.
- Learn how AI enhances Google Analytics capabilities through predictive insights, anomaly detection, and automated recommendations.
- Set up Google Analytics 4 (GA4) for data collection, event tracking, and goal measurement.
- Use AI-powered features in GA4 and Looker Studio to uncover audience trends and campaign opportunities.
- Learn to create dashboards that integrate machine learning-based metrics for smarter decision-making.
- Develop skills to analyze performance data using AI insights to drive continuous optimization.
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